Cookie Policy
The full inventory of trackers this site actually sets, and how to change your choice at any time.
What we store, and why
A cookie is a small file placed on your device when you visit a site. The word is used here for every kind of tracker: cookies, browser local storage and measurement pixels. This page lists the ones this site actually uses, named one by one — not a generic list. When a tracker is added to the site, it is added to this table at the same time.
How we ask
Only strictly necessary trackers are set without your agreement. Everything else — analytics and advertising — stays blocked until you choose: refusing is exactly as easy as accepting, one click, in the same place.
- Your choice is kept for six months, then we ask again.
- You can change or withdraw it at any time, without giving a reason, using the button below or the "Manage cookies" link in the footer.
- Withdrawing consent does not affect the lawfulness of what was collected beforehand.
- Your choice is stored in a cookie in your browser, never tied to an account and never sent to a third party.
- It covers both versions of the site, French and English: a choice made on one applies to the other, and withdrawing it on one withdraws it on both.
Global Privacy Control signal
If your browser or extension sends the Global Privacy Control (GPC) signal, we honour it: analytics and advertising are refused outright and the banner is not shown to you. We apply this wherever you are, not only in the US states that require it. One clarification: if you then make an explicit choice on this site, that choice prevails, because it is later and deliberate. To go back to refusing, simply reopen your preferences.
The three categories
They map exactly onto the switches in the banner, so you can tie every row in the table below to the setting that controls it.
Strictly necessary
Required for the site to work: remembering your cookie choice, keeping you signed in to the client area, storing your display theme and protecting forms against automated submissions. They are exempt from consent and cannot be switched off here — your browser can block them, at the cost of the site working properly.
Analytics
Let us count visits, see which pages are useful and spot what is broken. The data is used to improve the site, never to target you individually.
Advertising
Let us measure how our campaigns perform and show you relevant ads on other sites. These are the trackers that amount to "sharing" personal information under US privacy laws: they are refused by default. This category also controls the Pipedrive chat, which passes your conversation to our sales pipeline.
Full inventory
Every tracker this site actually sets, with who sets it, how long it lasts and which category controls it.
| Name | Purpose | Set by | Duration | Category |
|---|---|---|---|---|
| btb_consentbeyond-the-brackets.com | Remembers your cookie choice, so we do not ask again on every page and can evidence when it was made. | Beyond The Brackets | 6 months | Strictly necessary |
| better-auth.session_tokenbeyond-the-brackets.com | Keeps you signed in to the client area and the back office. Only set after you log in. | Beyond The Brackets | Session | Strictly necessary |
| themelocal storagebeyond-the-brackets.com | Stores your light or dark display preference. | Beyond The Brackets | Until cleared | Strictly necessary |
| _GRECAPTCHAgoogle.com | Tells a human visitor apart from an automated submission on our forms. A security tracker, loaded only on pages carrying a protected form. | Google Ireland Ltd / Google LLC | 6 months | Strictly necessary |
| _ga, _ga_*beyond-the-brackets.com | Analytics: page views, traffic source, navigation path. Only set if you accept analytics. | Google Ireland Ltd / Google LLC | 13 months | Analytics |
| Google Tag Manager (GTM-N8RGP8ZJ)googletagmanager.com | Tag manager: decides which tags may fire based on your choice. The container is loaded as soon as you accept either category — analytics or advertising — and never before you have chosen. | Google Ireland Ltd / Google LLC | Session | Analytics |
| _gcl_aubeyond-the-brackets.com | Attributes a conversion to the advertising campaign that brought you here. | Google Ireland Ltd / Google LLC | 3 months | Advertising |
| IDE, test_cookiedoubleclick.net | Measurement and frequency capping of ads across Google's advertising network. | Google Ireland Ltd / Google LLC | 13 months | Advertising |
| oaiq (OpenAI Ads pixel)bzrcdn.openai.com | OpenAI Ads measurement pixel: attributes conversions from our campaigns running in ChatGPT. Only loaded once advertising is accepted. | OpenAI, L.L.C. | 13 months | Advertising |
| _fbp, _fbcbeyond-the-brackets.com | Meta pixel: identifies your browser so a conversion can be attributed to our Facebook and Instagram campaigns, and their performance measured. Set on our own domain, only once advertising is accepted. | Meta Platforms Ireland Ltd / Meta Platforms, Inc. | 3 months | Advertising |
| frfacebook.com | Set by Meta on its own domain when the pixel loads: links your visit to your Facebook or Instagram account for ad targeting. Only loaded once advertising is accepted. | Meta Platforms Ireland Ltd / Meta Platforms, Inc. | 3 months | Advertising |
| pipedriveLeadboosterIsChatOpen_*, pipedriveLeadboosterHasChatBeenOpened_*local storagebeyond-the-brackets.com | Pipedrive LeadBooster chat: remembers whether the chat window is open and whether you have used it before. Only loaded once advertising is accepted. | Pipedrive OÜ | Until cleared | Advertising |
| pipedriveBotState_*, pipedriveLeadboosterHasNotificationMessageBeenDismissed_*, pipedriveLiveMessageAsGreeting_*, pipedrivePrefilledMessage_*session storagebeyond-the-brackets.com | Keeps your ongoing conversation with the Pipedrive chat from page to page until the tab is closed. What you write in it is passed to our sales pipeline. Only loaded once advertising is accepted. | Pipedrive OÜ | Session | Advertising |
What we do not use
For clarity, here are services present on the site that — contrary to a common assumption — set no tracker at all:
- Vercel Speed Insights measures load times with no cookie and no persistent identifier: the measurements are aggregated and cannot identify you.
- Stripe sets nothing on this site: payment takes place entirely on a Stripe-hosted page, where Stripe's own cookie policy applies.
We do not sell personal information, and we use no social-network cookies or tracking share buttons.
Taking back control
From this site
The "Manage my preferences" button above reopens the choice panel with your current settings. You can turn each category on or off independently, as often as you like.
From your browser
Every browser can block or delete cookies, including the strictly necessary ones. Blocking essential cookies will, among other things, prevent you from signing in to the client area. You can also install an extension that sends the GPC signal, which we honour automatically.
Your rights
Trackers form part of the processing of personal data described in our privacy policy, where you will find your rights in detail — they depend on where you live — and how to exercise them.
Read the privacy policy →Contact us
A question about this page, or a request about your data? Write to us and we will answer within the deadlines set by the law that applies to you.
Email : contact@beyond-the-brackets.com
Postal address : BEYOND THE BRACKETS, 66 avenue des Champs-Élysées, 75008 Paris, France
Updates
This page is revised whenever a tracker is added or removed. When a new provider appears, consent already collected does not cover it: we ask you again rather than extend it unilaterally.